Privacy Policy
1. Controller
The Publishers GmbH
[Address, Postcode City, Switzerland]
Email: hello@thepublishers.ch
2. Principles
We process personal data in accordance with the Swiss Federal Act on Data Protection (nFADP). Data is only collected to the extent necessary to provide our services. We do not share personal data with advertisers or any other third parties.
3. Categories of Data Collected
Depending on how you use our services, we process the following categories of data:
- Usage data: Page views, time on site, device and browser information, anonymised IP address
- Contact data: Name, email address and company details when requesting a quote
4. Website Analytics — Google Analytics 4
We use Google Analytics 4 (GA4) by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. GA4 is activated only with your explicit consent (Google Consent Mode v2).
| Data processed | Anonymised IP address, page views, device, browser, approximate location |
| Purpose | Statistical analysis to improve our services |
| Legal basis | Consent (nFADP) |
| Storage location | USA (Swiss Standard Data Protection Clauses) |
| Retention | 14 months |
| Withdrawal | Via cookie settings at the bottom of this page |
More information: Google Privacy Policy
5. Data Storage — Firebase
We use Firebase Hosting by Google LLC to deliver this website:
- Firebase Hosting: Website delivery incl. server logs (IP address, timestamp, 30 days)
Legal basis: Legitimate interest (nFADP).
Storage location: Google Cloud europe-west6, Zürich, Switzerland.
More information: Firebase Privacy
6. Fonts — Google Fonts
Our website loads fonts via Google Fonts (Google LLC). This transfers your IP address to Google servers in the USA.
Legal basis: Legitimate interest (nFADP). Transfer on the basis of Swiss Standard Data Protection Clauses.
7. Quote Requests — Bexio
When you submit a quote request, we process your contact data via Bexio AG, Alte Jonastrasse 24, 8640 Rapperswil-Jona, Switzerland (business software for accounting and CRM).
| Data processed | Name, email address, company name, quote details |
| Purpose | Creation and management of quotes for advertising clients |
| Legal basis | Performance of contract / pre-contractual measures (nFADP) |
| Storage location | Switzerland (Bexio AG, Rapperswil-Jona) |
| Retention | In accordance with legal retention requirements (10 years for business records) |
More information: Bexio Privacy Policy
8. Cookies & Consent
We use technically necessary cookies and — with your consent — analytics cookies (Google Analytics 4). Your consent is stored locally for 12 months and can be withdrawn at any time.
You can change your cookie settings or withdraw your consent at any time here.
9. Disclosure of Data
We do not share personal data with advertisers or any other third parties. Data is shared only with the following processors, on the basis of Standard Contractual Clauses or other lawful grounds:
| Processor | Purpose | Location |
|---|---|---|
| Google LLC | Analytics, Hosting, Fonts | USA (SCCs) |
| Bexio AG | Quote management / CRM | Switzerland |
10. Data Storage Location
Our data is stored primarily in Google Cloud region europe-west6 (Zürich, Switzerland) and at Bexio AG in Switzerland. Google Analytics and Google Fonts transfer data to the USA. Swiss Standard Data Protection Clauses are in place for these transfers.
11. Your Rights
Under Swiss law (nFADP) you have the following rights:
- Access to the personal data we hold about you
- Rectification of inaccurate data
- Erasure of your data
- Restriction of processing
- Data portability
- Objection to processing
- Withdrawal of consent (at any time, with effect for the future)
To exercise your rights: hello@thepublishers.ch
You also have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC): edoeb.admin.ch
12. Retention Periods
We retain data only for as long as necessary for the respective purpose. Business contact data and quote documents are archived in accordance with statutory retention obligations.
13. Changes to This Policy
We may update this privacy policy as needed. The current version is always available on this page. Last updated: April 2025.