The Publishers. Independent specialist journalism for the Swiss pharmacy world.
Zu unseren TitelnMission
An independent voice for a market that deserves one.
The Publishers was founded because Switzerland has no independent, privately-owned media house for pharmaceutical professions. Existing specialist titles are published by professional associations — information-dense, but rarely inspiring — and reach only a fraction of the potential audience.
We believe pharmacists and pharmacy technicians deserve better media: media that combines specialist expertise with entrepreneurial thinking, visually contemporary and communicating at eye level.
Our approach is editorially independent, thematically focused, and grounded in the reality of everyday pharmacy practice in Switzerland.
«No modern medium meets pharmacists and pharmacy technicians where they truly are — as entrepreneurs, professionals and people. We're changing that.»
Warum jetzt?
The Swiss pharmacy market is under-served — and the window is open.
The industry is in transformation. And right now, a platform to accompany that change is missing.
The OTC market is growing
Over-the-counter medicines are the most economically attractive segment that bricks-and-mortar pharmacies can defend against online retailers. Counselling expertise makes the difference — and it needs a medium.
A new pharmacist generation
Generation Y and Z in pharmacy is looking for different formats: more visual, more digital, at eye level. The specialist media of the previous generation barely reaches them.
Industry seeks quality
OTC manufacturers and pharmaceutical companies invest in targeted advertising platforms — the supply of high-quality, independent Swiss pharmacy media is vanishingly small.
A gap with no competition
In Germany, DAV Medien is a strong independent publishing house for pharmacists. In Switzerland, no equivalent exists. We are filling that gap.
Unsere Titel
Our titles
Two brands. One standard.
Dispensio
The specialist magazine for pharmacists.
dispensio is aimed at pharmacists and pharmacy entrepreneurs in Switzerland. OTC counselling, pharmacy management, law, digitalisation and career — practical, independent, contemporary.
Print · Web · Newsletter · Podcast · Community
Pharmapunk
The independent voice for pharmacy technicians in Switzerland.
The first independent magazine for pharmacy technicians (PTAs) in Switzerland. PTAs handle over 70% of customer consultations — and until now had no media of their own.
Print · Web · Newsletter · Podcast · Community
Kontakt
For advertising partnerships, editorial enquiries and general contact.
The Publishers is an independent media house based in Switzerland. We welcome enquiries from advertising partners, authors and readers.
hello@thepublishers.ch